How we earn
Three ways, and only three.
- Affiliate commissions. When you click through to a firm and buy an evaluation, that firm pays us a percentage of what you spent. It costs you nothing extra — the price is the same whether you arrive through us or directly, and any discount code still applies.
- Paid listings. Firms can pay to have their data documented and displayed with a verified badge and a right of reply.
- Labelled placements. Firms can pay for visibility in defined positions, which always carry a visible label.
We do not sell email addresses, sponsored reviews, or ranking positions.
What money cannot buy
A score. A ranking position. A review. The removal of a review. The removal of a rule change from a firm's public change log.
These are not aspirations, they are structural: the PFH Score is computed from documented rules, pricing and operating history by a published rubric. Commission rate is not one of the inputs, and there is no field in the calculation where it could be.
How to check that
Where we know the commission rate a firm pays us, it is printed on that firm's profile. Compare those rates against the scores. If the firms we rate highest were the ones paying us most, it would be visible — and it is not.
The rubric itself is published component by component, with weights, on the methodology page. Anyone can recompute a score from the documented fields and check our arithmetic.
How placements are labelled
Every paid position carries a visible label wherever it appears, including in the firm list and on mobile. A featured card says "Paid placement · does not affect the score" on the card itself, not in a footnote.
Affiliate relationships are disclosed on the page where the link sits, not only here.
We give half of it back
Every firm listed here pays us at least a 5% commission floor — that is the condition for being listed at all. We keep half and return the other half to you as points, which buy your next evaluation.
Points post from the receipt you upload rather than from the affiliate click, so they arrive even when tracking fails. Details on the rewards page.
Where the conflict genuinely sits
Being honest about it: our revenue rises when you buy an evaluation, and evaluations are a product most buyers lose money on. That is a real conflict and no disclosure page removes it.
What we do about it is publish the things that would help you not buy: realistic pass rates, the true cost calculator that usually produces an uncomfortable number, and guides that say plainly that a prop firm supplies capital rather than an edge. If this site were optimised for commission it would look different.
Firms we removed
Firms are removed for unresolved payout failures we could verify, for terms we cannot document, or for conduct we would not want to send a reader into. Removals cost us the commission that firm was generating. The list, with a reason for each, is on the unlisted firms page.