Do firms pay to be on this list?
They can pay for a listing and for labelled placements, but not for a position. Ranking inputs are published component by component on the methodology page, and any commercial relationship is disclosed on the firm’s row and on its profile.
Why are there no trader review scores in the ranking?
Because a handful of reviews would swing a score unfairly. Reviews are collected with purchase proof and shown as their own number once a firm reaches ten verified ones. They never feed the PFH Score.
Why do some firms show no score at all?
Because we have not documented enough of their terms to score them honestly. A firm needs components covering a majority of the total weight before we publish a number, and until then its row says so rather than showing a placeholder.
How often does this list change?
It is reviewed monthly, and immediately whenever a firm changes a rule that affects a scored field. Every change is logged on the firm’s profile.
What is the cheapest way to start?
A one-step evaluation on a small account with a discount code, and the willingness to lose the fee. Treat the first challenge as tuition rather than an investment.